What is lifetime value (LTV)? It’s the average amount a subscriber spends over the course of their subscription (average revenue per user) before churning (leaving
What is lifetime value (LTV)? It’s the average amount a subscriber spends over the course of their subscription (average revenue per user) before churning (leaving
As the CTO of Smol, Diane Albouy knows her way around a spreadsheet. Smol has eschewed the otherwise easy and straightforward approach to pre-defined subscription