Subscription commerce veterans from across the world converged in Santa Monica in October for two days of learning and networking at ChargeX Summit 2019 powered by ReCharge.
Day 2 was focused on merchants from all verticals scaling their businesses using the ReCharge platform. Guest speakers from top-earning merchants and seasoned agencies spoke to stores of all sizes ranging from what to look for when spinning up new brands to supercharging your store using SMS.
Patrick Campbell, CEO & Co-Founder, Profitwell
Summary from this talk:
• Pricing is often left on the back burner until it becomes a direct problem
• Staunch competition is compounding in the subscription space
• Raising acquisition by just a marginal amount can boost revenue three times as much
• Dig into differential features your customers care most about and are willing to pay more for
• Humans think about value as a spectrum and ranged questions can hone in on perceived value