Subscription commerce veterans from across the world converged in Santa Monica in October for two days of learning and networking at ChargeX Summit 2019 powered by ReCharge.
Day 2 was focused on merchants from all verticals scaling their businesses using the ReCharge platform. Guest speakers from top-earning merchants and seasoned agencies spoke to stores of all sizes ranging from what to look for when spinning up new brands to supercharging your store using SMS.
Ben Parr, Co-Founder and President, Octane.ai
Summary from this talk:
• Fundamentals of messenger and SMS marketing
• Utilizing conversational ads to win over potential customers on the fence
• Reaching more customers through messenger advertising
• Advanced converstion tactics to seal the deal
• Strategies to better leverage email, SMS and messenger