Chase Alderton

For ecommerce businesses, it’s crucial to have a unified customer experience. When onboarding is intuitive but navigating the shopper portal isn’t, customers notice. When support is responsive and helpful but refunds are challenging to navigate, customers notice. When the checkout experience is seamless but shipping is confusing, customers notice.

When trying to scale a subscription commerce brand, there are no silver bullets. Your overall success depends on the business plan and subscription model, but a handful of strategies employed together can help you stack the deck when scaling a brand.

On March 23, 2020, UK Prime Minister Boris Johnson announced a country-wide lockdown, instructing all non-essential businesses to close. Overnight, pubs, restaurants, retailers, and gyms closed their doors, not knowing when — or even if — they would reopen.

Marketers have been using UTM parameters for decades to track the effectiveness of their campaigns. In an increasingly competitive ecommerce world, it is more important than ever that a business understands the effectiveness of its marketing tactics.

Merchants have a problem that is easy to spot but incredibly hard to diagnose.

Last week, the Recharge team attended Recur and was immersed in a full day worth of strategic subscription content. Led by ProfitWell CEO Patrick Campbell, the content was intriguing and thought provoking and led to multiple actionable takeaways throughout the day. If you weren’t lucky enough to attend, here is a sample of our favorite content - but also make sure you attend next year!

When it comes to the holiday shopping season, competition is fierce. eMarketer’s forecast indicates total ecommerce holiday spending in 2019 will increase to 13.2% (up from 10.8% last year) to a whopping $135.35 billion.

PayPal or other payment processor? You no longer have to choose: Recharge now supports PayPal in conjunction with other payment processors like Stripe, Braintree, or Authorize.net.

Subscription commerce veterans from across the world converged in Santa Monica in October for two days of learning and networking at ChargeX Summit 2019 powered by Recharge.

How much do you really know about your customers?

Creating a rich customer experience has always been at the core of Recharge's beliefs. Merchants have long sought a way to increase functionality and flexibility for the customer without the added stress of unnecessary developer time or frustration. Running a business is difficult enough, but worrying about how a customer might interact with your brand if they need to adjust their next shipment shouldn’t be a place where too many resources are needed.

On September 14, 2019, Strong Customer Authentication (SCA) requirements will take effect in the European Economic Area (EEA). These new requirements are part of the revised Payment Services Directive (PSD2) regulations and require that additional authentication measures to be taken for certain online transactions. 

It is no secret that technology is changing the lives of people everywhere. With respect to ecommerce, day to day routines have drastically improved. Grocery shopping can be accomplished sitting on your couch using an app, learning new skills is as easy as taking an online course, even the simplest things like getting your morning smoothie can be automated so customers don’t even have to think about the process anymore.

Want to know why so many subscription businesses are failing to grow?

Retaining your consumer base is just as important as bringing in new customers - if not more so. Subscriptions are a natural way to keep customers returning, but continuing to build brand loyalty and awareness makes those customers advocates. This can not only increase their lifetime value, but also attract potential customers from their following. So, what can you do to improve both LTV and create advocates from existing customers? Two words: post-purchase marketing.

The new standard in online payments has officially reached Recharge. For US customers, Recharge now supports Apple Pay for mobile checkouts in conjunction with Stripe as a payment processor.

You’ve been wanting to invest resources into improving your customer portal.

This post is part three of an ongoing series that will outline how subscription merchants can build the perfect ecommerce store with the help of Recharge-friendly integrations. In this post, we’ll be focusing on churn reduction and customer loyalty through the Swell Rewards integration.

Most subscription retailers know what their own customer experience looks like from start to finish. But wouldn’t it be interesting to take a peek inside how another brand does things?You’d be able to see what their online ordering process and checkout flow looks like, examine their packaging and shipping time, and with an unboxing, you’d get to see exactly what the product looks like when it arrives at the customer’s doorstep.The good news is: You get to do that today.I documented my experience ordering a subscription product from start to finish, and am going to walk you through what that was like. Let’s jump right in.

In this post, we’ll be highlighting five of our favorite beauty product subscriptions that range from cosmetics to hair care and beyond. Each company offers unique, high-quality products that any beauty-lover will crave.1. VegamourIf you’re looking for a lash growth system but are concerned about safety and the ingredients used in the product, look no further. Vegamour’s clinically tested vegan formula helps users get thicker and fuller lashes without toxic ingredients like carcinogens or synthetic hormones. Plus: It’s never tested on animals and is 100% cruelty-free.

Ever been curious about what you can do with email marketing and notification emails in Recharge?

Today we’re excited to post a guest post from our friends over at Pixel Union, the leaders in designing and building Shopify themes: